The Crown Council's Annual Event is the only event in dentistry with the singular focus of helping you create a culture of success in your personal and professional life. You will learn to be a better leader, a better member, a better person to serve the patients in your practice.

The Annual Event was created in 1996 when the original 400 members of the Crown Council met in Kerrville, TX. What started as a simple gathering of like-minded professionals has turned into dentistry’s finest non-clinical dental program!

Held early in the year and designed to be a significant team experience, the Annual Event provides education, motivation and skill training that empowers dental teams with the knowledge of how to create a culture in their practice that will bring them financial and personal success.

If you believe that your people are you greatest asset, that your patients buy your team before your dentistry, that your culture is your greatest competitive advantage; then we have created a home where you can access powerful tools to build your people and build a culture of success for your practice.

Greg Anderson - Director of the Crown Council
Register Now!



Be ready to LEARN! Open your mind to some new possibilites. Some of what you will learn with come from the presenters on stage.


Any lasting commitment for change requires more than just learning new information. You must emotionally embrace it. When you think about the biggest changes you have made for the better, it is because you jumped in with all of your heart, mind and soul to make something better. Open yourself to that kind of change!


The lasting success of any Annual Event experience can only come by actually DOING something different. Record not only what you LEARN and how you FEEL but what you commit to DO with what you have experienced. Share those commitments with your team.

Create lasting memories

Build meaningful relationships

"The Crown Council Annual Event does more for our practice's bottom line and creates more enthusiasm and motivation for our team than any other meeting."
Dr. Chris Hammond
Crown Council member since 1997

"This meeting is dentistry's finest gathering. The Annual Event not only makes me a better dentist - it makes me a better person."

Dr. Dennis Wells
Crown Council member since 1998
“The Crown Council is the only place where dentists applaud each other’s success and want to know more. It is the most energizing environment in dentistry.”
Dr. Bill Dorfman
Crown Council member since 1998

“Leading the top practice in any market requires training and retaining the best team members. That’s why we bring our team of over 30 team members every year to the Annual Event.”

Dr. Guy Gross
Crown Council member since 2003

What's the PURPOSE of the Annual Event?

Develop your most valuable asset, your team

The Annual Event focuses on building relationships, communication and the happiness and wellness of your team.

Establish reachable goals to grow your practice and develop skills

As a team you will be brain-storming, setting goals and mapping out a blueprint for the coming year.

Supercharge the culture of your practice

Crown Council's mission is to provide the tools to help you create a successful office culture.

Boost your case acceptance results with communication skills taught by the masters

At the Annual Event, our presenters focus their messages on everything from relationship and communication skills to social media development and much more.

Inject your practice with new ideas from outside the dental industry

Our presenters don't speak about clinical topics, but instead focus on teaching motivational and professional skills.

Exchange ideas with the best in dentistry

The Annual event sets aside times when you will mingle, collaborate and share with the over 1,000 other like-minded professionals who join us each year.

Crown Council Awards Night

Recognize Outstanding Performance

The Crown Council Awards night is one of the only places in dentistry where dentists and team members are recognized for outstanding performance.


Annual Event attendees and Crown Council members

Dr. Allison Lesko

Dr. Chad Ellis

Dr. Brian Harris

Dr. Kate Gross

Dr. Chris Hammond

Dr. Danny Theurer

February 7-9, 2019

Red Rock Hotel and Casino - Las Vegas

Book My Room

Follow us!